Sunbrella unveils Velvet Allure with CR Laine at High Point
Sunbrella is showing its Velvet Allure collection, made with CR Laine, in a High Point Market showroom, marking its first indoor-only line.
FurniHub Newsroom, first reported by Home News Now1 min read
30-second summary
- Sunbrella is presenting a collection built for interior use for the first time in its history.
- The Velvet Allure line was created with CR Laine and debuts in the Sunbrella showroom at High Point Market.
- The launch is being shown at a trade event aimed at furniture buyers and designers.
Why it matters
AnalysisRetailers
If your floor leans toward indoor upholstery, the new line may be worth a look at market to compare its fabric and pricing against your current sources.
Sales reps
Reps covering indoor upholstery accounts could find this a useful new talking point, since the collection comes from a brand better known for outdoor textiles.
Home News Now reported that Sunbrella, known mainly for outdoor fabrics, is making its first move into an indoor-only product line. The new Velvet Allure collection was developed in partnership with CR Laine and is on display in the Sunbrella showroom at High Point Market, which the outlet describes as a major furniture trade event.
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