Star Furniture opens Margaritaville gallery inside Katy flagship
Houston retailer Star Furniture has added a Margaritaville-branded gallery to its Katy, Texas, flagship store.
FurniHub Newsroom, first reported by Home News Now1 min read
30-second summary
- Star Furniture has opened a Margaritaville gallery inside its Katy, Texas, flagship, its first such space.
- The gallery is exclusive to the flagship store, according to the outlet's account.
- The retailer is positioning the branded space to pull in foot traffic across several price tiers.
Why it matters
AnalysisRetailers
Flagship-exclusive branding inside an existing store may be worth watching as a way to build traffic without opening a new location.
Sales reps
Reps supplying branded collections could find that retailers are testing dedicated gallery formats, which may affect how lines are presented.
Home News Now reported that Star Furniture, based in Houston, has opened a Margaritaville gallery within its flagship location in Katy, Texas. The new space is described as the first of its kind for the retailer. The outlet framed the move as a way to draw shoppers into the flagship while spanning a range of price points.
What to do now
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