Costa Nova Opens Shop-in-Shop at Bloomingdale's in New Jersey

Costa Nova has opened its first brand-dedicated boutique inside a Bloomingdale's at The Shops at Riverside in Hackensack, N.J., according to Home Furnishings News. It is the Portuguese brand's first time presenting its bestselling collections under its own identity in an American department store.

The shop-in-shop resembles the brand's Madrid store, which opened in June. The assortment covers dinnerware, glassware, flatware, table linens and kitchen items, including the Pearl, Rose and Pacifica dinnerware lines.

What it means for you

• Retailers: Department store tabletop buyers may see a dedicated brand presence as a model for how premium imported tableware is merchandised, and it is worth comparing how this format performs against standard floor sets.
• Reps: Reps covering tabletop lines may find new opportunities to pitch shop-in-shop programs to department store accounts.
• Manufacturers: Brands with strong collections may want to watch how this partnership develops as a template for expanding US department store presence.