FurniHub Academy
Most business advice doesn't apply to you
Generic courses miss the mark
They teach tactics for impulse purchases and next-day shipping. You're selling $3,000 sofas with 6-week delivery windows. Totally different game.
YouTube and podcasts are scattered
You've pieced together advice from 50 different sources. Some of it conflicts. None of it's organized into something you can actually follow.
No one teaches the furniture-specific stuff
Floor sample management. Delivery logistics. Vendor negotiations. Protection plan sales. Where do you learn this? Trial and error, making expensive mistakes.
The Academy is different
Everything is built specifically for furniture. No fluff, no generic advice, no "this might apply to you."
Four ways to learn
Different formats for different needs. All furniture-specific.
Playbooks
Step-by-step guides with templates and checklists. Read, follow, implement.
Example: Meta Ads for Furniture Retailers — The Complete Playbook
Workshops
Video lessons broken into short, focused segments. Watch at your own pace.
Example: Floor Sales Training — 8 lessons, 90 minutes total
Live Sessions
Monthly expert calls with Q&A, hot seats, and real-time feedback.
Example: Live Ad Audit — Submit your campaigns for review
Templates
Spreadsheets, scripts, checklists, and swipe files. Ready to use immediately.
Example: Delivery Cost Calculator Spreadsheet
What you'll learn
Content organized by what furniture professionals actually need.
Marketing & Advertising
- Meta/Facebook ads for furniture
- Google Ads for local stores
- Email marketing that drives floor traffic
- Local SEO fundamentals
- Social media that actually works
Sales & Floor Training
- Consultative selling for high-ticket
- Handling "I need to think about it"
- Protection plan strategies
- Building referrals and repeat buyers
- Compensation structures
Operations & Management
- Delivery operations and logistics
- Inventory and floor sample strategy
- Hiring and retaining salespeople
- Store layout and merchandising
- Customer service systems
E-commerce & Digital
- E-commerce strategy for furniture
- Website optimization
- Online-to-in-store journey
- Product photography and descriptions
- Managing online reviews
Growth & Strategy
- Opening a second location
- Buying or selling a store
- Building a local brand
- Vendor negotiations
- Financial benchmarks and KPIs
For Reps
- Territory management
- Building retailer relationships
- Presenting new lines
- Market analysis and trends
- Working with multiple manufacturers
New content added monthly based on member requests.
Here's what Academy content looks like
A preview of what's coming at launch.
META ADS FOR FURNITURE RETAILERS
What's inside:
- Why furniture ads are different
- Campaign structure for long sales cycles
- Targeting in-market buyers
- Creative that works for high-ticket
- Budget allocation framework
- Measuring beyond last-click
Includes: 12-page guide + campaign checklist + budget calculator template
HANDLING "I NEED TO THINK ABOUT IT"
What you'll learn:
- Why customers say this (it's not what you think)
- The 3 types of "think about it"
- Response frameworks that work
- When to let them go vs. when to push
- Follow-up sequences that close
Includes: Video lessons + response scripts template
LIVE AD AUDIT — JANUARY
What happens:
- Submit your Meta or Google campaigns
- Get live feedback from an expert
- See what other retailers are running
- Q&A on anything marketing
Available to: Professional and Enterprise members. Recording available after for all members
These are previews. Full Academy available to members at launch.
Learn from furniture veterans
No generic business coaches. Everyone in the Academy has furniture industry experience.
Coming Soon
Marketing & Advertising
Former retailer turned marketing specialist. Has managed $2M+ in furniture ad spend.
Coming Soon
Sales & Operations
30+ years in furniture retail. Built single store to 5 locations.
Coming Soon
E-commerce & Digital
Helped 50+ furniture retailers launch and grow online sales.
Want to contribute content? Apply to be an instructor →
Academy access by plan
Starter
$99/mo (Retailers) / $79/mo (Reps)
- Limited playbook previews
- Community discussion access
- Weekly industry updates
- Full workshops
- Live sessions
- Templates library
Professional
$249/mo (Retailers) / $179/mo (Reps)
- All playbooks
- All workshops
- Monthly live sessions
- Full templates library
- Session recordings
- Instructor Q&A
Enterprise
Custom
- Everything in Professional
- Multiple team seats
- Private team training options
- Custom onboarding
- Priority instructor access
Not sure which plan? Compare all features →
Content for your role
Whether you're running a store or repping lines, there's content built for you.
For Retailers
Marketing, operations, sales training, e-commerce, growth strategy — everything you need to run a smarter store.
See all retailer features →For Reps
Territory management, sales tactics, retailer relationships, market analysis — level up your rep game.
See all rep features →Why members are excited
"Finally, marketing training that understands furniture. I'm tired of courses that assume I'm selling $20 products with free shipping."
— Retailer, Georgia
"The playbooks are exactly what I need. Step-by-step, no fluff, furniture-specific. Just tell me what to do."
— Retailer, Michigan
"As a rep, there's nowhere to learn territory management. It's all trial and error. Can't wait for this."
— Sales Rep, Midwest
Don't see what you need?
Tell us what to build next.
We're building Academy content based on what members actually need. Have a topic you want covered? Let us know.
Questions about the Academy
Get early access to the Academy
Join the waitlist and start learning when we launch.
Join the WaitlistAlready on the waitlist? Check out pricing →